On November 1 2007, Philadelphia Police Officer Charles Cassidy was shot in the face and killed in an attempted robbery at a doughnut shop

Shortly thereafter, billboards and posters appeared across the city advertising HITMAN, a motion picture featuring a contract killer.

Here, the shooter targets the Richard Allen Middle School.

Some Philadelphians protested the billboards and posters; others defended free speech.

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Across the street from the Richard Allen Middle School, Lancaster Avenue, 2007

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